Gurugram, India
- Aims to become the central "AI Hub for Financial Inclusion" in India by integrating more banking and NBFC partners
- Industry-first Generative AI patent filed for credit risk prediction
- The company's AI-as-a-Service model has powered rapid growth – achieved 43% average month-on-month growth in the current financial year
True Balance announced its transformation into an AI-powered financial platform built to democratize access to formal financial products for the next billion Indians. The platform's proprietary technology analyses over 90,000 alternative data sources — from SMS and bank statements to behavioural signals — to understand each customer's unique financial situation and needs, leveraging capabilities including alternative credit scoring, and connect them with the most appropriate products.
The company's AI-as-a-Service model has powered rapid growth, with platform-facilitated intermediation volumes rising significantly after implementing its lead generation model, achieving an average monthly growth of 43% over the 2 quarters. Partnerships with Prefr and Upswing have further expanded freedom to choose the right loan product, providing access to credit, reaching over 90 million customers nationwide.
At the core of True Balance's platform is a three-layer AI architecture powering responsible credit inclusion:
- AI Intelligence Layer: Employs LLM-based SMS Parsing to extract financial events from unstructured text, CharBERT NLP to decode unstandardized bank statements, and Explainable AI (XAI) for transparent, auditable decision-making.
- Alternative Credit Scoring (ACS): Analyses SMS patterns, bank statements, and behavioural signals to assess creditworthiness beyond bureau data. Its patent-pending Generative AI–based Probability of Default (PD) model uses token-level log probabilities — a first-of-its-kind application in consumer lending — to enhance risk prediction.
- Comparative Recommendation System: Uses lookalike modelling and RAG-based architecture to match users with the most suitable financial partners based on behavioral and transactional data.
"AI is redefining how finance works in India — and True Balance is driving that change. By combining deep data intelligence with real-world financial behavior, we're enabling faster, fairer, and more inclusive financing. Every new customer we onboard aren't just getting financial products — they're entering the formal economy for the first time, transforming how India saves, borrows, spends, insured, invests and grows."
— Charlie Lee, CEO of Balancehero India
True Balance has filed six patents, including an industry-first Generative AI application for credit risk prediction – reinforcing its leadership in AI-driven financial inclusion.
The platform ensures fairness and transparency through Explainable AI auditing, continuous bias monitoring, and analysis of 90,000+ diverse data sources. Its compliance-by-design approach aligns with RBI's Digital Lending Guidelines, ensuring responsible, privacy-first credit enablement.
About Balancehero India
Balancehero India Private Limited (True Balance) is a leading AI powered financial services platform that offers solutions for all its customers' financial needs, including loans, utility bill payments, and prepaid recharges. With an NBFC and PPI license, Balancehero India is a pioneering company that leads the way in innovation in its sector. It has been recognized as a "Soonicorn" which serves more than 95% of the country's pin codes. Balancehero has raised over US $84 million in equity funding from marquee global investors such as Softbank, Naver, and Line, among others. The company's goal is to become the go-to financial services platform for the next billion people in India, advancing financial inclusion amongst the underserved and underbanked and playing a crucial role in India's vision of Viksit Bharat.